Never change your corporate identity including your logo or company name once you have defined it for years, and all your customers know about it.
Starbucks have recently made a bad move by changing their corporate logo to a distasteful picture of a mermaid-like figurine with her breast exposed and her fishy legs spread open, resulting in a wide resentment from the Stakbucks faithfuls.
With her long flowing locks, elegantly curved tail and enigmatic smile, she has always been a symbol of ancient marine mythology. But they did it wrongly this time in a recent revival of their original 35-year old logo.
Sometimes you got to stick with what goes best and don't change it. Customers don't like to companies to mislead them.
Sunday, June 1, 2008
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